Is Google just pretending?

Interesting.

In the most competitive of the small UK niches I compete in for Google success, the top keyword is ruled by a website with an almost exclusively paid-for backlink profile.

There are a few directory links. And some puff on article sites. But not, as far as I can see, a single organically generated backlink. Not surprising really. The site is merely one of several too expensive directories that serve the niche and it isn't even the best.

Now Google hates link buying. I know because it keeps telling us so. No matter. Despite the exclusively grey hat tactics, this website sits on top of Google and has done for months.

I've known about this for ages. But I assumed buying links worked here only because this is a tiny niche in the UK, not worthy of proper scrutiny from the big G.

But if you think about it, that doesn't make sense.

An algorithm is an algorithm. It doesn't work harder when a keyword is popular. It detects. Or it doesn't. And I'm beginning to think the Google algorithm isn't all Google cracks it up to be when it comes to bought links, irrelavent links and generally spammy linkbuilding tactics.

And today, I came across two blog posts today that seemed to back up my view.

The first was from the We Build Pages blog. Links for Sale – PR9 Links only $300 / Month! pokes fun at link sellers, but admits along the way that a customer was complaining how all of his competitors are buying links and kicking his ass for some key phrases.

Tell me about it.

The other post - Proof Anchor Text Links From Unrelated Sites Are GOLD Too - is from the Hobo blog.

The title says it all. Shaun Anderson looks at the seo vertical and concludes that unrelated links, for all the Google seo bollocks about relevance, work just fine for a Google push.

I couldn't agree more with both posts.

And I got to thinking - maybe Google has been quite knowingly putting the frighteners on us white hats for the last few years.

Making us work hard to build good content in pursuit of supposedly extra-valuable natural links. Making us police ourselves because really, it's too hard to algorithmically detect many kinds of bought links; and too complicated to differentiate between good backlinks from irrelevent sites and bad ones.

Whatever, I think I'm going to get a little greyer. Because it really is beginning to look like it is the quickest and - given the time it takes to generate and promote good content - the cheapest way to get results.